Methods of CPA Promotion and How to Select CPA Offers ?
There are a number of ways that your CPA promotion can be done. Some of these involve you having
your own website while others do not. CPA marketing is very similar to other
forms of marketing. At the beginning,
you will need to take some time to think about what product you can promote that will fit your niche and
where you can market it, where your visitors will either be interested in learning
more or in buying a product.
Let’s have a look
at some of the most commonly used promotional methods for CPA marketing on websites.
1. Sales or Landing Page – This is like a direct sales page and
should usually provide additional information
on the product. Usually it’s set up to be a hard sale, working hard to get the
visitor to click through to the
merchant or at least sign up to the site’s mailing list. Some sales pages attempt to achieve both of these; however,
often it is more beneficial to have one direct path through your landing
page. If you have too many options, you could
lose more clicks.
2. Review Website – This type of site usually
contains three or more products in a specific niche
such as weight loss or gardening. There will be a brief introduction to
each of the products, followed by a review
of the performance of the product, and then
often followed with a star rating
out of five. Each product is usually ranked in order and should contain a link
to either a personalized landing
page or directly
to the merchant’s page.
3. Splash Page – Generally, this contains light content with flashy
graphics a punchy headline. The copy
encourages the visitors to input their details or to click through to the
merchant’s site. There is minimal
product information provided. These kinds of pages are often used with products that don’t need much explanation
or that are already known in the marketplace like the iPhone.
4. Fun Landing Page – This is similar to a splash page but simpler.
Generally, there is a question with
two or more answers, which can be clicked on using the very large dominant buttons. Sometimes a game is used on this kind of
page. It isn’t the type of
page that someone revisits. It’s only goal is
for your visitors to click-through now.
We’ve talked
about different promotional methods on your website. Of course, there are other methods
but this is one of the most popular.
How to Select CPA Offers
Once you
decide it’s time to start making money with CPA Marketing, you need to browse through the many CPA offers. Start by
selecting the best 8-10 CPA networks that you would like to become involved in. Doing this makes it more helpful than
just trying to choose one niche and spending
all kinds of time doing the research, only to discover that there are all kinds
of offers available to you.
You can waste a great deal of time and energy, and become more frustrated.
After you choose
8 to 10 best offers, you need to sit down and start to work your way through the markets available online to learn
which are the most popular in demand, and to learn which ones are easiest
to make the most money.
The trick here is to learn what the
hot topics are that are being searched for the most in the
search engines and news. Google trends is the best place to begin. Go to http://google.com/trends,
to find personality news stories. You will need to watch so you don’t become sidetracked by
these stories. Avoid the personality stories because people aren’t interested in personalities when they are
reading about the product(s) they are interested in purchasing.
Some
other trends to have a look at include: http://www.google.com/press/zeitgeist.htm http://hotsearches.aol.com http://buzzlog.buzz.yahoo.com/buzzlog http://www.blogniscient.com
http://50.lycos.com/alite.asp http://blogpulse.com
After going
through these trend sites, you’ll have ideas about what is hot and what
actually sells the most, along with which niches are closely related to your
CPA offers. The best trick to
use is to find a sub-niche in a larger niche related to your CPA offers.
Don’t be scared to make offers available
in highly competitive markets. Those where most of the traffic is directed is
where you’ll do best.
You need to spend
a couple of hours researching how you can best create a significant revenue with the
CPA network niche you are considering. If you have a number of your own
websites, you can continue to keep
watching for better offers in the CPA networks. The domain name you use should
be related to the niche you are
planning to work in.
Now that you have
your niche, the work you do will be done upfront. When you are building your site up, you are going to have to change
the offers regularly. You may find it tiring to create different websites for different CPA offers, but those e market
affiliates who are experienced can whip
up a site in just a few hours using Wordpress. If you want to make it to the
top of the earning pool, you’ll have to learn how to do this as well.
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