S E R P
Search Engine Results Page:
Search Engine Results Page contains two types of results
· Paid results and it’s appeared in the top and down section of
results it reaches up to 4 ADS in top and 3 ads in the bottom
· Original results and it’s consisted of
Headline
URL
Description
Now we will shift to very important step Keywords
What are the Keywords?
What are the types of Keywords?
· Keyword is a word or a group of words the user types it in Search Box.
· Types of keywords
1.
One word
and the results be related to as an expression like if you search about
(SPORT).
2.
Two
words or more (Benefits of sport) the results of search will come like
the importance of sport to the body and health.
3.
Three words or more this case is famous by LONGTAIL
KEYWORD (what is the perfect time to do sport?)
The Most Important Advantages of Keywords
1.
To
be related to the website content.
2.
To
be specific and not general preferred to be 3 words or more. (LONG TAIL
KEYWORD).
3.
Search
on it as much as you can on different search engines.
4.
Make
sure the competition on that word is low. Avoid the high competition words.
How to Find the Keywords
Actually, there are some Free tools you can use to find the proper
keywords
· Use https://keywordtool.io/ Keyword Tool
is free online keyword research instrument that uses Google
Autocomplete to generate hundreds of relevant long-tail keywords for any
topic.
· Use Google trends tool https://trends.google.com/trends/ this free tool from Google
will show the trends and will let you know many details about what people searching
on for different times and worldwide
· Use a tool which count the times of search on the keyword that you
are going to use this tool is Keyword planner From Google Ads https://ads.google.com/home/tools/keyword-planner/
· Use All in title strategy like in the picture below
Type in Google
search box allintitle:” type your title here”
Stay tuned for more about SEO make sure to follow up .
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