Standards For measuring the effective of improvement process
· First of all, we should use the proper tools for analyzing and the
most important tools to be used for this purpose is Google analytics and Google
search console.
The most important factors to measure the effective of search
engines improvements
1. specify our marketing targets and put our own standard for
measuring the effective of the improvements as this stander are not the same in
all activities for example
- A dental clinic needs to know how many patients booked an
appointment using the form from clinic website.
- Another one maybe wanted to how many users had been contacted
with him through the website.
- online store wants to how many customers completed a purchase
process through the online store.
And so on …………””””
So, it depends on what we need to analyze.
2. Create the targets using Google analytics and it’s called
“Goals” and then track how many times these goals had been achieved through the
visits of search engines.
3.Tracking the main keywords that we are targeting and make sure that
we are get improving in ranking in sustainable.
4. Comparing the results with previous ones and start editing and
improving to know the effective of what we have done.
Briefly the improvement process is three things
(Improvements - measuring - learning)
-analytics tools helps us to know our real time performance and
keywords performance as well but it doesn’t give us a clear idea about the
potentials that we can take advantage of it from search engines so we should
always do search about new main keywords and tags, trying it and tracking it’s
results and affection as well by knowing the locations of our ranking according
to these keywords.
You might be interested in reading about :-
SERP Search Engine Results Page and keywords
What is the SEO? and the best practices to create URL
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